A5 Post Cards

Single page PDF FILES are the safest format to send.

LAYOUT

Two sided artwork to be supplied in a 2 page PDF - 1 file containing 2 pages.
Page 1 will be considered the front and page 2 the reverse.
Page 1 will be considered the outside and page 2 the inside on a folded leaflet.

Bleed of at least 3mm is a must.

Make sure artwork is centred within the document.

Make the sure the file is the same size as the final print.

ELEMENTS

Hairline rules should be at least 0.3pt

Set Black Text at 100% K only.

Images must be CMYK - not RGB or LAB

Image Minimum resolution is 300dpi

Our workshop is based in North Rocks and everything is made inhouse.

Once you have approved your artwork proof, your order will go into production.

We normally allow 48 hours for production and 1-2 working days for delivery. Please be aware of any NSW public holidays when placing an order.

Some jobs require a longer production time if for example they need to be die-cut or have a special finishing technique applied to them.

If your job is urgent please tell us and we will try to dispatch sooner. If you need to use an express delivery service please contact us and we will give you a quotation.

BLEED

This is an extra amount of the background image which extends out over the trimming edge of the page and later gets chopped off when the page is cut to the finished size.

CMYK

Abbreviated term for the four colours used in process printing; Cyan (C), Magenta (M), Yellow (Y) and Black (K). Together they make up the range of other colours in process printing - to create a photographic image for example. Under a magnifier you will see the image as a multitude of coloured dots. Also known as full colour printing.

COATED PAPER

Categories include cast, gloss, satin and matte. These papers are finished with a coating of clay and other substances to give the text and print colour high definition.

CROP MARKS

Small printed lines that indicate where the page needs to be trimmed down to size. Also known as Cut or Trim Marks.

DIE

A metal block or rule that is used for cutting, scoring, stamping and embossing paper and card.

DIE CUTTING

This is a method of cutting using a Die when shapes, holes, slits or rounded corners are needed.

DPI

Dots per square inch. Normally used to describe the resolution of an image or text. 600dpi is good for black and white text. 300dpi is good for photographic reproduction. 100dpi or lower is usually only good for viewing on computer.

FINISHED SIZE

Final size of product after printing and trimming has been completed.

GLOSS

Gives a shiny appearance to the surface of the product.

GSM or grammage

Grams per square meter - usually describing the weight of the paper or card to be used. 70gsm being thin paper and 400gsm being thick card.

HAIRLINE

A very thin line or gap. Hairlines sometimes disappear when printed and are better set at .3 pt as a minimum.

LAMINATE

A thin plastic film that is applied to card for protection and colour enhancement. Gloss adds high shine and makes colour more vibrant whilst the matte coating subdues the colour slightly. Corporate cards tend to use matte.

PERFECT BINDING

A method of binding where the pages are glued down the edge, then glued into the cover which wraps from front to back around the book.

PMS - Pantone Matching System

Pantone® produce colour charts that are used by graphic designers and printers alike creating a multitude of colours that are identifiable by their Pantone number. For example: PMS 485 is red - PMS 372 is a pale green.

PREPRESS

Submitted artwork is checked and prepared ready for printing on the press.

PRESS OR PRINT READY

Submitted artwork meets all the specifications for size, colour, bleed, image dpi etc. and can literally go straight to print without any amendments to file.

RESOLUTION

The sharpness of the image or text. A resolution of 300dpi gives good quality for images - a resolution of 72dpi will give a poor result with images pixelated and blurry.